Buying malaise

23 March 1993 by Bernhard Adriaensens

Ad agencies and media owners have abandoned their own majority-ownership rule on media buyers.
Dilip Subramnian reports on mixed reactions in a market fighting recession.

Article complet à télécharger : Media Marketing (03-1993) : Buying Malaise

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©-1993 BAA-Consulting – http://www.baa-consulting.com
Bernhard Adriaensens – Consultant et Conférencier International en Marketing et Management

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